DISCOVER PROJECT

DISCOVER PROJECT

DISCOVER PROJECT

Project Overview

Eager for Nature is a premier trekking organization dedicated to providing comprehensive and trustworthy information on various treks and facilitating effortless trek bookings for outdoor enthusiasts.

Objective

Talent might open doors, but it’s consistency that keeps them open. Staying committed and putting in steady effort has shaped my professional journey, rewarding me with growth and resilience.

My Role

UX Designer – responsible for research, strategy, design, prototyping, and usability testing. Led the entire design process from discovery to delivery.

Team

UX Manager, Product Manager, Developers, Stakeholders

Tools used

Figma, Notion, Google Meet, Excel

Design Process

Eager for Nature is a premier trekking organization dedicated to providing comprehensive and trustworthy information on various treks and facilitating effortless trek bookings for outdoor enthusiasts.

Empathize (Research & Discovery)

Conducted research through user interviews and contextual inquiries to understand recyclers' pain points.

Define (Problem Framing)

Identified key challenges like workflow inefficiencies, compliance errors, and manual data entry.

Ideate (Solution Brainstorming & Prioritization)

Brainstormed solutions with stakeholders, prioritizing automation and workflow simplification.

Prototype (Wireframes & Iteration)

Created wireframes, tested with recyclers, and iterated based on feedback.

Test & Implement

Validated usability, refined workflows, and launched with measurable efficiency improvements.

Research & Discovery

What is Recykal Marketplace - Seller ?

Recykal Marketplace-Seller connects sellers of recyclable materials (plastic, metal, paper, and e-waste) with over 500 buyers, recyclers, and refurbishers across India. It drives sustainability by promoting a circular economy through efficient and transparent waste management solutions.

Approach to Understanding the Problem

To gain clarity on the challenges, I conducted the following research methods:

Stakeholder Collaboration

Engaged with product managers, sales teams, and the operations department to identify business pain points.

User Interviews

Conducted virtual interviews with sellers to understand their daily challenges with the app.

Support Ticket Analysis

Reviewed historical support data and seller complaints to identify patterns in usability issues.

User Persona

Key findings

Trust & Compliance Issues

Inadequate seller validation led to compliance risks and reduced trust in the system.

Payment Confusion

Fragmented payment workflows caused misunderstandings and financial planning issues.

Operational Bottlenecks

Manual truck placement and document collection slowed down processes.

Limited Visibility

Sellers lacked real-time shipment tracking, leading to frequent follow-ups.

Role Management

Absence of access controls caused inefficiencies in task delegation.

Inconsistent UI

Poor navigation and design inconsistencies made tasks harder to complete.

How I Approached Problem Solving ?

To solve the identified problems effectively, I used structured UX techniques alongside collaborative team workshops :

Workshops and Collaboration

Brainstormed with product managers, developers, and stakeholders to explore diverse ideas

Storyboard Creation

Mapped user workflows to identify gaps in the seller app

Impact vs. Effort Analysis

Prioritized features based on business impact and feasibility

Let's Connect
Let's Connect
Let's Connect

work.aayansh@gmail.com

work.aayansh@gmail.com

work.aayansh@gmail.com

Design and Developed by Aayansh Mehra