Project Overview
Eager for Nature is a premier trekking organization dedicated to providing comprehensive and trustworthy information on various treks and facilitating effortless trek bookings for outdoor enthusiasts.
Objective
Talent might open doors, but it’s consistency that keeps them open. Staying committed and putting in steady effort has shaped my professional journey, rewarding me with growth and resilience.
My Role
UX Designer – responsible for research, strategy, design, prototyping, and usability testing. Led the entire design process from discovery to delivery.
Team
UX Manager, Product Manager, Developers, Stakeholders
Tools used
Figma, Notion, Google Meet, Excel
Design Process
Eager for Nature is a premier trekking organization dedicated to providing comprehensive and trustworthy information on various treks and facilitating effortless trek bookings for outdoor enthusiasts.
Empathize (Research & Discovery)
Conducted research through user interviews and contextual inquiries to understand recyclers' pain points.
Define (Problem Framing)
Identified key challenges like workflow inefficiencies, compliance errors, and manual data entry.
Ideate (Solution Brainstorming & Prioritization)
Brainstormed solutions with stakeholders, prioritizing automation and workflow simplification.
Prototype (Wireframes & Iteration)
Created wireframes, tested with recyclers, and iterated based on feedback.
Test & Implement
Validated usability, refined workflows, and launched with measurable efficiency improvements.
Research & Discovery
What is Recykal Marketplace - Seller ?
Recykal Marketplace-Seller connects sellers of recyclable materials (plastic, metal, paper, and e-waste) with over 500 buyers, recyclers, and refurbishers across India. It drives sustainability by promoting a circular economy through efficient and transparent waste management solutions.
Approach to Understanding the Problem
To gain clarity on the challenges, I conducted the following research methods:
Stakeholder Collaboration
Engaged with product managers, sales teams, and the operations department to identify business pain points.
User Interviews
Conducted virtual interviews with sellers to understand their daily challenges with the app.
Support Ticket Analysis
Reviewed historical support data and seller complaints to identify patterns in usability issues.
