The Recykal Marketplace Seller App is a digital platform that allows recyclers, aggregators, and waste sellers to manage their entire selling journey — from onboarding and compliance to listing materials, tracking shipments, and monitoring payments — all in one place.
It connects seamlessly with Recykal’s internal operations system and buyer platform, ensuring transparency and efficient data flow.
Recykal Marketplace connects sellers, buyers, and internal teams to facilitate recyclable material transactions. While the ecosystem worked, it suffered from fragmented workflows and manual inefficiencies across both user groups.
Seller-Level Challenges
Sellers managed operations through WhatsApp, Excel, and calls, leading to confusion, errors, and scattered data.
Listings lacked structure — critical details like category, type, and condition were often missing.
Uploading compliance documents was confusing, causing frequent rejections and delays.
Sellers had no visibility into shipments or payments, relying on constant follow-ups.
Internal-Team Challenges
The operations team manually verified every seller and listing, slowing approvals.
No defined verification process led to unreliable or unauthorized sellers entering the system.
The internal portal was not fully integrated with the seller app, requiring repeated manual updates.
Coordination relied heavily on calls and messages, creating communication gaps and inefficiency.
Recykal Marketplace connects sellers, buyers, and internal teams to facilitate recyclable material transactions. While the ecosystem worked, it suffered from fragmented workflows and manual inefficiencies across both user groups.
Once the challenges were clear, we followed a human-centred, iterative design process that moved from discovery to delivery with continuous feedback from real users.
To build the app from the ground up, I collaborated with recyclers, marketplace managers, and internal teams to understand their pain points and goals.
User Persona
Pain Points :
No visibility of shipment progress.
Payment breakdown unclear.
Struggles with documentation for compliance.
Pain Points :
No role management features.
Difficulty in payment reconciliation due to fragmented payouts.
Poor visibility into team activities.
Key Findings
Key Insight
Sellers needed one transparent platform where they could create structured listings, upload documents accurately, track every shipment, and receive payment updates seamlessly — all in one place.
"I always have to call someone to know if my payment is done. There's no way to check myself."
- Seller from Maharashtra
We mapped the complete seller journey from initial onboarding through to final payment receipt and identified specific friction points at each critical stage. Early sketches, wireframes, and flow diagrams were collaboratively tested with actual sellers to refine navigation patterns and improve overall clarity.
How I approached Problem Solving ?
Workshops & Collaboration
Brainstormed with product managers, developers, and stakeholders to explore diverse ideas
Storyboard Creation
Mapped user workflows to identify gaps in the seller app
Impact vs. Effort Analysis
Prioritized features based on business impact and feasibility
Focus Areas
Seller onboarding and business verification workflows
Material listing creation and categorisation interfaces
Order management and shipment tracking systems
Payment visibility dashboards and compliance document management
Role-based access controls for multi-user organisations
Journey Map
Few clicks from research and brainstorming sessions (Credits: Recykal)
Wireframes
Design System
A functional interactive prototype was rigorously tested with 15 sellers across different regions and business sizes. Feedback sessions centred on clarity of information, speed of task completion, and confidence in the platform.
Testing Method
"Now I can upload everything correctly the first time and just wait for the approval."
- Seller from Maharashtra
Testing confirmed that the new Seller App was intuitive, scalable, and trustworthy, helping sellers manage their full journey independently whilst streamlining internal operations.
The Recykal Marketplace Seller App delivered measurable improvements across multiple dimensions, from user adoption to operational efficiency. The platform successfully transformed fragmented workflows into a unified, transparent system.
Recyclers and refurbishers across India
Faster Verification
Reduced approval cycle time
Fewer Compliance Errors
Document rejection reduction
Better Communication
Efficiency improvement between teams
Business Impact
Operational Efficiency
Reduced manual verification workload by 40%
Decreased support ticket volume by 55%
Improved data accuracy and consistencyEnabled scalable growth without proportional team expansion
Enabled scalable growth without proportional team expansion
User Satisfaction
Increased seller trust and engagement
Reduced onboarding abandonment rate
Improved payment transparency and confidence
Enhanced marketplace reputation